A new study by The Consumer Intelligence Lab, presented to the Centromarca association, found that grocery shopping plays a central role in immigrant integration. By the end of 2024, more than 1.5 million foreigners lived in the country, accounting for around 14% of the population. Based on interviews and 829 in-person surveys, the research showed that immigrants shop across fewer retail chains than local residents but navigate different store formats with ease. Everyday purchases are driven by practicality, while weekends and holidays prompt visits to specialty stores for familiar products from home. Nearly half of immigrants who have lived in the country for 10–15 years said they had significantly changed their eating habits and adopted local food traditions. Material taken from https://t.me/s/lepta